T-shirt "Luxury Fresh Collection"

The Luxury Fresh Collection is an irreverent declaration of love for fashion… and the supermarket.

Here, luxury meets the absurd: food items like fish, meat, baguettes, and chocolate are transformed into iconic bags, packaged like fresh or frozen products.

Transparent films, deli counter packaging, and ironic phrases like:
“Keep refrigerated. Below 4°. Best before: next season. Once opened, may cause obsession.”

Logos become golden ducks, the playful symbol of the brand, in a perfect mix of criticism and fun.

✨ Why choose them:

  • 🥖 Food design transformed into luxury
  • 🦆 Logos reinterpreted with golden ducks
  • 🧊 Ironic supermarket-style packaging
  • 🎨 Pop, provocative, and original concept
  • 👕 Soft cotton, relaxed unisex fit

A collection for those who love luxury... but don't take themselves too seriously.